- Well, I don't know what everyone wants, or needs, so I have no choice.
Really? I'm looking at this very differently than I did even as soon as 1 year ago. Here's an example, while I have Joe Rocket on my site, I don't carry it in my physical retail store. Why? Because I think Tourmaster is better made, fits the needs of more people, and is a better value. I have limited space, so therefore I have to be choosy. Online, room is endless. Should this make a difference?
Let me ask you this, and feel free to shoot me your opinion to my personal email.
If you came to my online store, and I had a single product to choose from, in each major category, would you head somewhere else? Say I had the other comparable products there and did a video explaining why I picked this single product? I compared them to each other, and had a conclusion. Would the lack of choices frustrate you, or would it take the pressure off, allowing you to make an easier decision?
Personally, I would have to have faith in the person doing the comparisons. Lets put it this way, there are a TON of other companies doing video reviews online now. Many of them have a VERY different take on products, and I would say 99% of them center on selling the stuff. Makes sense right? Why spend the time doing a video, if it doesn't help the bottom line? This makes it tough to take what they say as anything other than a selling technique. Sad, but true.
Well, I've never had this attitude, and have many comments from manufacturers to prove it. Simply, they either love me, or hate me. Sometimes at the same time...lol. I prefer it that way. However, there will always be those that say, "He's a salesman, of course he's going to point people in the direction of product where he makes the most money." I have a simple answer to these people. Buy somewhere else. What you see isn't an act, but it's America. There's ALWAYS another choice if you look.
Now I'm not saying that there isn't going to be new product that comes out, and people will have questions. What I am saying is that if I took these new products, and continued to compare them to others, would my advise be helpful? Just because something is new to the market, doesn't automatically mean it's better than the current products.
The simple truth is that out of all the winter jacket (example), 99% of them I wouldn't personally buy. However, picking the best jacket off a online page containing 1000 jackets is impossible. Sure, I could have "customer ratings" on each product, and this could be effective, but I always wonder how accurate they are... Sometimes there are just as many people who give a low rating, as those that give a high rating... Also, who are these people? Can they be trusted? Do they work for a company trying to sell the product? I know this sounds pretty cynical, but hey, there are few people I actually know, who I would trust to pick out a jacket for me...lol.
If I made this change, I'm sure there's a large group of customers who would buy somewhere else. Like I've said a thousand times, you can't please everyone. If I made this change, it would be on the behalf of my huge core of long time customers. Cut the fat, so they could get a better picture of what's out there, and what products stand out. We will see...
